Bank in a pocket Approaches to design problems of a mobile banking service
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Mobile Banking Service Quality and Customer Satisfaction (Application of SERVQUAL Model)
This research aimed at applying SERVQUAl model to examine the relationship between mobile banking services and customer satisfaction. While the previous researchers had already examined the effect of qualities services on banking customer satisfaction, no previous study was done on mobile banking. Thus, the current paper attempted to fill the gap in the literature by applying SERVQUAL model t...
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